The online hotel retail sector is set for a shake-up, with the position of long-standing market leaders Wotif and Webjet increasingly threatened by a handful of emerging players.
According to research firm PhocusWright, international platforms such as Booking.com and Expedia.com are becoming more of a threat as they both invest heavily in the local market.
“In terms of gross bookings, Wotif still leads and Webjet is quite close behind, more so since its Zuji acquisition,” research analyst Chetan Kapoor told Travel Today.
“But what we’re increasingly seeing is that, in terms of web traffic, Booking.com and Expedia are really closing the gap.”
And it’s not only international competition that on the rise. Recent consolidation of domestic players in the online hotel space is also stirring things up.
No surprises here.. Read more… click below..
Online hotel space set for shake-up | Travel Weekly.
Online hotel space set for shake-up | Travel Weekly
The online hotel retail sector is set for a shake-up, with the position of long-standing market leaders Wotif and Webjet increasingly threatened by a handful of emerging players.
According to research firm PhocusWright, international platforms such as Booking.com and Expedia.com are becoming more of a threat as they both invest heavily in the local market.
“In terms of gross bookings, Wotif still leads and Webjet is quite close behind, more so since its Zuji acquisition,” research analyst Chetan Kapoor told Travel Today.
“But what we’re increasingly seeing is that, in terms of web traffic, Booking.com and Expedia are really closing the gap.”
And it’s not only international competition that on the rise. Recent consolidation of domestic players in the online hotel space is also stirring things up.
No surprises here.. Read more… click below..
Online hotel space set for shake-up | Travel Weekly.